Learn how a clear framework can improve consistency, reduce confusion and help teams create better video content at scale.
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A video strategy playbook is really a step-by-step guide for any stakeholder in your organisation that’s looking to work with video.
Most organisations have brand guidelines, especially the kind of clients that we work with. Some of them will have video brand guidelines, but a strategy playbook, it teaches people how to interpret those brand guidelines and the video brand guidelines into action.
So it takes them through the video production process. What’s expected in terms of aspect ratios, channels, how you’re going to interpret the visual identity of the organisation in film, so that we get consistency across all the video content that we’re making anywhere in the world.
Now we always want to leave room for kind of creativity in these documents, because if all of our video content looks the same, then it won’t stand out, and people won’t notice it. But there are some things that need to remain consistent across all the video content you’re making.
And this is also a document that will help those stakeholders ensure that they’re creating content most efficiently, understanding how they should work with these agencies, how much money they should be paying. All of those things are really important, and sometimes you’ll find in a big organisation it’s being done differently all over the world.
It’s also a great way to help make sure your internal video team are creating content consistently with agencies that are coming in from outside.
When we’ve seen our clients deploy these video strategy playbooks, we’ve seen an impact on the way that they’re using videos.
So, firstly, it means that there’s fewer questions coming in, in terms of who should I go to to speak about video? Should we have titles? How do we use captions? What channel should we be on?
So it’s going to save everyone a lot of time, as well as improving the consistency and the quality of the content that you’re sending out there.
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