Discover how bringing stakeholders together can uncover opportunities, improve alignment and help organisations get better results from video.
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One of the consistent pain points we find that our clients suffer from when it comes to video is really understanding how everyone else in the organisation is using video, and maybe even how their competitors are using it.
And so we run video strategy workshops with our clients that can take a number of forms. They can be in person, they can be remote, a lot of the time it’s hybrid. So we’ll be in a room with a few of those people, those stakeholders in an office in London, for example, or Boston, and then we’ll have people dial in to join as well.
All different levels of the organisation, from CMO kind of all the way down, really, but it’s people that have some kind of contact with video within their role in the organisation. It might be people that commission video, people that work with agencies, people that are writing scripts, or maybe even just the sales team who want to use that video content, deploy it, and hopefully get some results.
And by spending two or three hours in a room talking about video, it’s amazing what can become clear for that organisation. It’s not something that they usually put time by to do, just to sit down and talk about video.
So, best practice. What are their competitors doing? What’s working? We facilitate that session so that we can sort of explore those areas and talk about what some of our other clients are finding is working for them, and maybe in the same sector the things to avoid, shortcuts that they can take and take action on straight away to hopefully start making the content they’re making more efficient to produce, but more importantly, more effective.
So understanding what they can do, what they can change, whether it’s the duration of the content, the channels they’re using, whatever it might be, to get better results from the content they’re making.
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