The right metrics depend on your objectives, whether you’re building awareness, generating leads or supporting sales conversations.
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When it comes to measuring video, what you measure really depends on what you’re trying to achieve with the video. So, before you start making anything, set some objectives.
Once you know what your objective is with a film, then you can start to understand what it is you should be measuring to see if your film’s achieved that objective or not.
That can really vary all the way from the top of the funnel, when you’re trying to get as many eyes on that content as you can, and maybe all you want to measure is views, all the way through to generating clicks and leads and sales of your product or service.
We can also plug into AI systems that will enable us to watch the sales teams and understand how they’re using our video to help sell your product or service, and to that we can then assign a value. So we can say that this particular video has helped generate a certain amount of incremental revenue.
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