The answer depends on your objectives, audience and creative ambition, not simply the number of filming days involved.
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A question that we get asked, and I’m sure most video agencies get asked, is how much should I spend on video? And really that’s related to what you’re trying to achieve with video.
So, what’s your objective? If you understand what that is, then you understand the value of that to the business, and that can help you understand how much you should be spending on the video to get to that objective.
But there’s a number of things that you need to consider when it comes to how much that video is going to cost you. How much time do you think is worth spending on creative to get the idea right? Because it’s getting the right idea that means that your content will get watched.
People spend a lot of time thinking about how many days they’re going to spend filming, where they’re going to film it, who’s going to be in it, but really before that you need a concept that’s going to excite your audience, whoever that might be.
So get an understanding of your audience, what it is they watch, and where they watch it online, and then you can start working with your agency to develop a creative that’s really going to affect that audience, that’s going to excite them, going to create that emotional reaction within them, and generate that value.
Getting that understanding of all of those things is going to help you understand what it’s worth to you to spend on that particular video.
There are several factors that can affect the cost of the video content that you’re hoping to make, but some of them might include how many days you’re going to be filming, where in the world you’re going to be filming, the location that you’re going to be filming.
Are you in a studio with lots of crew, or are you just in an office with fewer crew? All that depends on the creative that you’ve developed, and sometimes those costs can be kind of hidden unless you know exactly what’s involved with making that. It’s very hard to judge.
So, what I would encourage you to do is talk to your agency about what you’re hoping to achieve, the kind of budget that you’ve got, and then they can develop a creative that they think will work within your budget.
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