We explore why originality matters, how to find your unique advantage and why playing safe rarely gets noticed.
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Here’s the full transcript…
All of our clients want to stand out with the video content they’re making, and that’s very difficult in some sectors.
What I encourage our clients to think about is, what’s your secret weapon? What have you got that none of your competitors have? It might be a particular talent in the organisation, someone who’s very good on camera, someone who’s an influencer, or well known in your sector.
It might be something about your brand that’s a little bit different, maybe even your story that stands out.
Really, though, if you want to stand out, you have to be brave. You have to create something that’s going to engage, excite, and interest people, something that they don’t expect.
In some sectors, that’s easier than others. In finance, for example, because of all the restrictions around compliance, doing something different can be quite difficult, but when you do, it really gets noticed, and it gets shared across the sector.
So be brave and try and do something different.
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