Wellington meet the manager

Objective

Showcase Wellington’s investment experts worldwide through a scalable video series that builds credibility and highlights their human expertise.

Synopsis

A global series featuring interviews with Wellington portfolio managers sharing what drives them, from their ambitions and values to their investing philosophies, to bring authenticity and insight to one of the world’s leading asset managers.

Results

• 15 episodes filmed across the US and UK
• Translated into three languages to extend global reach
• Ranked as Wellington’s most-watched YouTube content with hundreds of thousands of views

Background

Wellington Management is one of the world’s largest asset managers, overseeing more than $1 trillion in assets (2025).

Big Button supports Wellington’s global marketing teams with a range of high-quality video content, including brand films, thematic investment overviews, roundtable discussions and event openers. We also provide production support for the internal video teams in the US and UK.

The challenge

In a competitive investment market, Wellington wanted to differentiate itself by focusing on the people behind performance. With technology and AI reshaping financial services, the goal was to spotlight the expertise, curiosity and values of its portfolio managers, positioning them as trusted thought leaders.

The approach

Big Button partnered with Wellington to create Meet the Manager, a scalable series featuring investment leaders sharing their perspectives and motivations.

To ensure global consistency, we developed a playbook defining every element of the format, from branding and set design to framing, lighting and thumbnail style. This enables teams across the US, EMEA and APAC to achieve consistency easily.

The outcome

The 15 episodes filmed in Boston and London have become some of Wellington’s best-performing video content, reaching audiences worldwide and translated into German, Spanish and Italian.

The series has attracted hundreds of thousands of views and strengthened Wellington’s brand as a people-first investment firm, by giving clients a personal, behind-the-scenes look at the experts shaping their success.

Why Big Button is the right partner for Wellington

We blend financial expertise with creative precision to deliver consistently high-impact video content that helps Wellington Management showcase its investment leaders as globally trusted authorities.