Reasons to talk to Wesleyan

Objective

Raise awareness of Wesleyan’s financial advice services and drive new customer appointments with local Wesleyan financial services consultants.

Synopsis

A long-running animation series highlighting the benefits of specialist financial advice from Wesleyan — using distinctive, creative storytelling to simplify complex products and boost brand visibility.

Results

• Millions of views across platforms
• Sustained uplift in brand awareness and enquiries
• Content repurposed and reused across multiple digital channels

“Big Button really understood my sector. They understood our complex products, but importantly, they also understood that we are regulated…and the messages needed to be compliant.”

Nathan Wallis

Head of Corporate Communications, Wesleyan

Background

Founded in 1841, Wesleyan Assurance Society is a mutual organisation that provides financial services to professionals in teaching, healthcare, and dentistry.

Following the success of an earlier campaign — which achieved 20,000 views in its first two months and ranked third on Google for a competitive financial term — Wesleyan wanted to build on that momentum with a new creative direction that could attract and convert potential clients.

The challenge

Wesleyan needed to promote its products and services in a way that was approachable, memorable and compliant within a tightly regulated sector. The content had to simplify financial advice without compromising accuracy, and drive measurable engagement that translated into consultant bookings.

The approach

Drawing inspiration from Chuck Jones’ Oscar-winning short The Dot and the Line, Big Button developed a creative concept for a ten-part animation series. Each film focused on a specific aspect of Wesleyan’s offering, presented in a warm, friendly and easy-to-understand style.

To maximise reach, we produced 6- and 15-second bumper edits for YouTube pre-roll campaigns, ensuring each message was tailored to its target audience and platform.

The outcome

The first episode, Reasons to Talk to Wesleyan, launched to excellent feedback, increasing awareness and generating a measurable rise in new enquiries.

With a proven creative framework in place, Wesleyan now has a scalable video strategy optimised for digital distribution — driving consistent results and providing ongoing value across its marketing channels.

Why Big Button is the right partner for Wesleyan

We combine creative storytelling with measurable performance — understanding Wesleyan’s regulated sector and complex products to deliver targeted, compliant video campaigns that raise awareness, drive enquiries and achieve tangible results.