Making pensions simple

Objective

Simplify retirement and demystify pensions through clear, relatable video content that increases engagement and conversion rates.

Synopsis

A suite of educational customer films, including a three-part explainer series fronted by financial journalist Faith Archer, designed to make pensions easy to understand and build trust with new audiences.

Results

• 15% uplift in landing page conversion rates
• Content repurposed for website, app, social and TV
• Ongoing customer education and brand trust reinforced

Background

PensionBee is a UK- and US-based pension provider committed to making saving for retirement simple and transparent.

Big Button has supported PensionBee from challenger brand to IPO, producing customer stories, educational films and investor content, including a 20-minute documentary for its London Stock Exchange listing.

The challenge

Pensions are often complex and intimidating, even when explored via an intuitive app. PensionBee needed to make the subject accessible while reinforcing its reputation as a trusted, customer-first brand.

The approach

Big Button developed an explainer series featuring Faith Archer, a respected personal finance journalist (The Times, Daily Telegraph) known for her clear, approachable style.

Each video tackled a core pension topic — from fees to consolidation — using plain language and relatable examples that reflected PensionBee’s values of clarity and transparency.

To maximise reach, the series was produced for multi-channel distribution, optimised for web, app and social media use.

The outcome

The campaign achieved a 15% increase in landing page conversions and established a video resource library that continues to educate customers and attract new ones. It is now the cornerstone of PensionBee’s content strategy.

The series strengthened PensionBee’s position as the go-to platform for straightforward pension consolidation, leading to further commissions with Faith Archer that expanded into more advanced topics and deepened customer trust.

Why Big Button is the right partner for PensionBee

Big Button turns complex subjects into clear, engaging stories. In this case, we helped PensionBee simplify pensions, build lasting trust and reach audiences across every digital channel.