If your internal video team is always busy but never ahead — endless requests, limited resources, rising expectations, and mounting pressure on quality and turnaround — you’re not alone.
Across tech and financial services, we’re seeing the same pattern. Demand for video keeps rising, but the in-house teams producing it aren’t growing fast enough. The result? Burnout, bottlenecks, and work that never feels strategic.
Our recent webinar explored this exact challenge and shared practical ways to support internal teams and manage the ebb and flow of demand.
Here are the highlights:
- Put strategy before requests
Create a short video strategy playbook that explains when and why to use video, what good looks like, and how success will be measured. Share it widely so every requester works to the same rules.
- Set clear entry criteria
Introduce a simple, standard brief to filter weak ideas and save wasted effort. Ask for objectives, audience, and measurement before anyone starts planning. Be firm and reject requests that don’t adhere to this process.
- Make the work visible
Use shared project management tools to show what’s in progress and what’s waiting. Visibility reduces pressure and helps people see that “no” often means “not yet.”
- Plan capacity, don’t chase demand
Film in batches, consolidate travel, and block out regular shoot days for senior spokespeople. Planning quarterly, not daily is the recommended way to stay ahead.
- Protect creative quality
Set deadlines that reflect the job. Build in time for proper creation, edits and reviews. Fast doesn’t always mean good, and quality is what builds internal credibility.
- Define your external support model
Know when to call in help — for overflow edits, motion graphics work, or multi-location shoots — and work with partners who already know your sector, brand and playbook.
- Keep systems and storage under control
Agree a clear, secure structure for file storage and archiving. Easy retrieval turns old footage into a usable asset, not a forgotten expense.
Bringing it together
Small changes like these make an outsized difference. They create space to think, protect creative standards, and make your video output part of a considered plan.
Watch the full webinar, Boosting the capability and capacity of your internal video team, to enjoy the full discussion and hear more insight.
And, needless to say, we can support in-house teams in all the ways discussed in this blog and on the webinar – from project outsourcing to pay-by-the-hour edits. Contact us if you’d like to explore this further.
