Blog

Keep up to date with the latest insights from our team.

The resurgence of podcasts – the end for video?

Now that video makes all the headlines, some may consider podcasts to be a thing of the past – but that couldn’t be further from the truth. Simon Crofts, Client Services Director at strategic video agency Big Button, discusses the growth of the podcast phenomenon, and how video can play its part.

Less is more – the ‘key message’ conundrum

Simon Crofts, from strategic video agency Big Button, discusses the importance of focusing on a video’s objective, and why over-cramming key messages into a video is usually a mistake.

Why accessible video matters

One of the most positive current trends in branded video is accessibility. Beyond the worthy principle of making video content inclusive, there are a number of other reasons why adding captions and subtitles is worth doing. Sam Lewis, Production Director at Strategic Video Agency Big Button, explains why.

Reducing business costs with video

How video can reduce your business costs – and your carbon footprint.

Is User-Generated Content the future?

An array of video kit can be found in most offices, warehouses and work vehicles around the world — but does that mean we should be commissioning our staff to shoot and edit their own films?

How do we tailor our video content for YouTube?

When it’s done right, Google TrueView is a powerful way of reaching your audience. Sam Lewis, Production Director at Strategic Video Agency Big Button, discusses the steps to take in optimising video for use on YouTube.

How do I use video to boost profits?

How does video content deliver for the business – how does it boost the bottom line? Simon Crofts from Strategic Video Agency Big Button discusses how to make the most of your video content, and how it works at any point in the buying cycle.

Should we invest in Employee Generated Content?

Organisations are choosing to shoot more and more video in-house as part of their video strategy. Simon Crofts from strategic video agency Big Button discusses the various approaches that can be taken to incorporate employee generated content.

How do I get stakeholder buy-in for my video project?

Getting stakeholder buy-in for video projects can be challenging. In this blog, Sam Lewis lists five tips to help convince people of the value of your video project.

How to brief your video agency

Avoid ineffective video campaigns with our video briefing sheet template and hints and tips on useful information to share with your strategic video agency.

Big Button is 15. Here are 15 reasons to work with us.

Strategic Video Agency Big Button was founded in Birmingham in 2003 and is now also based in London. This blog highlights 15 reasons to work with us.

What makes a good recruitment video?

Video is a powerful recruitment tool. Here are four pointers to consider when producing a video to show your organisation is the right choice for someone’s next career move.

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