Objective
To build brand awareness and promote Al Rayan’s Sharia-compliant finance as the right choice both for Muslims, and ethically minded non-Muslims.
TV Commercial: Balloon
Synopsis
A broadcast TV commercial to promote Al Rayan Bank, formerly known as the Islamic Bank of Britain.
Results
Over fifteen thousand online views in the first month, and a steep increase in web searches for ‘Al Rayan Bank’.
“Throughout the duration of the project, Big Button worked with commitment and with an understanding of what we were trying to achieve. It was apparent that everybody who worked on the project was dedicated to creating a high-quality production. Anecdotal results seem very positive; YouTube and Facebook views of the commercial passed fifteen thousand in the first month and web searches for ‘Al Rayan Bank’ have increased sharply.”
Al Rayan Bank
Background
As part of their rebrand from Islamic Bank of Britain, Al Rayan approached us to create a TV commercial to coincide with Ramadan. The commercial needed to convey the key message that Al Rayan’s Sharia-compliant finance is the right choice both for Muslims, and ethically-minded non-Muslims.
The ‘Balloon’ idea was chosen from a range of concepts that we presented to the client. Using a combination of on-location filming, 3D animation and visual effects, the balloon in the ad represents the elusiveness of ‘doing the right thing’, which is of course then attained in the final shot.