Together We’ll Solve It

Objective

Tell customer stories that demonstrate Rackspace’s expertise in solving business challenges through collaboration and innovation.

Synopsis

A 19-year partnership delivering customer stories and a standout brand film that launched the ‘Together We’ll Solve It’ campaign, marking Rackspace Technology’s return to the public market.

Results

• Thousands of views across the customer advocacy series
• New leads, opportunities and business generated
• Strong engagement and positive feedback on the brand anthem launch

“Big Button really stepped up during our recent rebrand. Time was tight but they worked brilliantly with our global team at all hours to get the job done. They brought an exceptional level of creativity, guidance and attention to detail, and the team were blown away by the results.”

Danielle Kieschnick

Senior Director, Marketing

Testimonial

Watch a video about Rackspace’s experience of working with Big Button here:

Background

Rackspace Technology is a global leader in cloud and digital transformation services. Its long-standing partnership with Big Button, which began in 2006, combines creative storytelling with the agility needed to support its global marketing and customer advocacy goals.

The challenge

• Global coordination – the Rackspace advocacy team can’t attend every shoot, so they needed a partner trusted to represent the brand and handle filming across regions.
• Scheduling and logistics – managing busy customer diaries and time zones requires reliable, responsive communication.
• Contributor confidence – ensuring each participant feels relaxed and supported on camera, protecting the customer relationship.
• Brand relaunch – as Rackspace returned to the public market with a new IPO and identity, video content was needed to amplify its renewed purpose and positioning.

The approach

Big Button created a high-impact brand anthem to launch the ‘Together We’ll Solve It’ campaign, followed by customer stories that reinforced the message.

With less than two weeks to conceive, film, edit, animate and deliver the launch content, we collaborated closely with Rackspace’s in-house video and brand teams in Texas, London and Hong Kong.

When the advocacy team can’t attend shoots, Big Button coordinates logistics directly with customers, managing filming locations, schedules and crew access to ensure a smooth experience.

On set, the focus is on care and confidence — giving contributors a positive experience that strengthens their connection with the brand.

The outcome

Over nearly two decades, Big Button has become a trusted extension of Rackspace’s brand, relied upon to represent it with professionalism, empathy and consistency worldwide.

The brand anthem launch achieved excellent engagement, generating new leads and opportunities, while ongoing advocacy films continue to attract more customers into the programme across EMEA.

Why Big Button is the right partner for Rackspace

Rackspace trusts Big Button to act as a true brand ambassador — managing global logistics, creating content that connects, and delivering stories that inspire confidence and drive commercial results.