Objective
Showcase SEGRO’s brand through bold, memorable films that reflect its scale, diversity and ESG commitments.
SEGRO – brand and creative campaigns
Synopsis
Two standout creative projects — a cinematic brand hero video and a Rube Goldberg–inspired kinetic sculpture — turned SEGRO’s spaces and customer products into distinctive, shareable stories.
Results
• More than 1 million global views
• Multiple creative awards for originality and execution
• New benchmark for SEGRO’s brand storytelling and event content
“It’s been great working with Big Button. Having the clarity and conviction to go from concept all the way to creation — and not deviating from it — to produce something so special is an impressive achievement. It was an ambitious idea and there were tensions and pressures on all of us throughout the process to deliver, but it was a really good relationship working with them.”
Nick Hughes
Director of Marketing and Communications, SEGRO
Background
SEGRO is a FTSE 100 property company with a mission to “create the space that enables extraordinary things to happen”. It’s a distinctive purpose that stands out among its competitors for its simplicity and imagination. Our brief was to create high-quality creative video that captures this spirit.
The challenge
Following a major rebrand — and nearly a decade since its last brand film — SEGRO wanted content that would:
• Clearly communicate what the company does
• Represent its diverse customer base and European reach
• Reflect its Responsible SEGRO ESG strategy
• Mark its centenary with something fun, memorable and globally shareable
The approach
Big Button delivered two complementary creative campaigns:
1. Brand hero video – inspired by Disney’s The Sorcerer’s Apprentice, this cinematic film captured the energy and imagination behind SEGRO’s services, celebrated customers from sole traders to global corporations, while reinforcing its ESG commitments.
2. Centenary kinetic sculpture – created in collaboration with installation artist Nik Ramage, we built a Rube Goldberg–style contraption inside a SEGRO warehouse, using products from its customers — from Brompton bikes and Thunderbirds models, to BA plane seats and 100 lemons. The single-take film celebrated SEGRO’s variety, scale and creativity.
Across both projects, Big Button provided end-to-end creative direction — from concept and design to filming and post-production — working closely with SEGRO’s teams, customers and agencies to ensure a seamless process and bold creative outcome.
The outcome
The brand hero video became a versatile tool across campaigns and events, helping SEGRO communicate its identity with clarity and impact.
The centenary film went viral, surpassing 1 million views and winning multiple awards for creativity and execution — a remarkable achievement for a specialist industrial property brand.
Why Big Button is the right partner for SEGRO
Our partnership with SEGRO shows how bold creative thinking, strong collaboration and precise execution can turn ambitious ideas into award-winning campaigns with global impact.
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