Client: TwentyFour Asset Management
Synopsis: Animated explainer video demystifying the complex world of Residential Mortgage-Backed Securities (RMBS) for investors.
Objective: To educate prospective investors about RMBS ahead of meetings and pitches, and establish thought leadership.
Results: With 5x as many views as average for the firm’s explainer videos, RMBS is TwentyFour’s most popular video yet, outperforming all previous content in every category and vastly exceeding all previous benchmarks.
After spending ten years fielding questions about RMBS in presentations, on calls, at lunches, etc., TwentyFour decided to create an explainer that answered these queries once and for all. The video also acts as a lead qualification tool, as potential investors can watch and then follow the calls-to-action if they wish to progress their enquiry.
TwentyFour knew the value of explainer content for their investor audience, but wanted to take it to the next level. We worked closely with their team of investing experts to produce an animation that has exceeded all expectations and broken every campaign target; against existing video success benchmarks, the RMBS video had a 512% increase in views and nearly seven times as many clicks.
We continue to partner with TwentyFour on their developing video strategy. Find out about their experience of working with Big Button HERE.
