Objective
Reinforce TwentyFour’s position as a market-leading fixed income specialist through clear, professional and high-impact video content.
RMBS explainer
Synopsis
An ongoing partnership producing expert-led videos and animations to explain complex fixed income concepts in plain, engaging language — transforming technical topics such as AT1 bonds and RMBS into stories that inform, educate and build credibility.
Results
• Our RMBS animation achieved 5× the average viewership and became TwentyFour’s most-watched video
• The AT1 animation gained international attention after the Silicon Valley Bank collapse, including praise from the Financial Times
• It boosted TwentyFour’s AT1 page to the top of Google search results, boosting brand visibility and authority
“Big Button understand our industry and what we’re trying to achieve.”
Chloe Doyle
Partner, TwentyFour
Background
TwentyFour Asset Management is a London-based specialist in fixed income investing, providing high-conviction, actively managed strategies for institutional and professional clients. Big Button has worked with TwentyFour since 2018, creating a diverse range of video content including investor updates, fund introductions, market responses, webinars, keynotes and promotional films. Every project is designed to inform and engage investors while reinforcing TwentyFour’s reputation as the go-to fixed income specialist.
The challenge
Fixed income asset classes such as AT1 bonds and RMBS are highly technical and often misunderstood. TwentyFour needed a clear, accessible way to explain their importance to investors — simplifying the subject without losing depth, gravitas, or compliance accuracy.
The approach
Big Button partnered with TwentyFour to produce a series of animated explainer videos that demystify complex financial topics. Working closely with TwentyFour’s subject-matter experts and compliance teams, we created concise scripts, high-quality visuals and professional voiceovers to ensure clarity, accuracy and engagement. Each film was tailored for re-use across channels and international audiences, aligning with TwentyFour’s brand and tone while keeping viewers informed and invested from start to finish.
The outcome
TwentyFour’s AT1 explainer became a global reference point when the Silicon Valley Bank collapse thrust AT1 bonds into the spotlight. The film was praised by the Financial Times as “an excellent explainer,” and drove TwentyFour’s web page to the top of Google search rankings for the topic.
The earlier RMBS animation had already set a benchmark for success, achieving five times the average viewership of previous videos and outperforming industry benchmarks for engagement and watch time.
Together, these films demonstrate how TwentyFour uses video to turn complexity into clarity — strengthening investor confidence and consolidating its position as a thought leader in fixed income investing.
Why Big Button is the right partner for TwentyFour
We combine deep financial expertise with creative storytelling to produce video content that simplifies complex concepts, engages global audiences and reinforces TwentyFour’s leadership in fixed income investments.
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