Objective
Translate Man Group’s sophisticated investment philosophy into clear, engaging video content that builds trust with investors, meets compliance standards and maximises ROI.
Man Group
Synopsis
A partnership creating global video campaigns that simplify complex, quantitative insights and bring Man Group’s brand to life. For over five years, Big Button has helped Man deliver professional, compliant, and creative content that stands out in the investment industry, from fast-turnaround CEO announcements to themed series.
Results
• Five-year partnership built on trust and shared high standards
• Multi-language, multi-territory campaigns delivering global reach
• Launch of The Exchange series — now the blueprint for future content
• Consistent delivery of fund explainers, strategy films, animations and CEO announcements
Background
Man Group is the world’s largest publicly traded hedge fund with around $193B in assets under management and a presence in major financial centres including London, New York, Boston and Shanghai.
Man is known for its performance-led, tech-driven, and socially responsible ethos, with a focus on innovation, highlighted by partnerships such as the Oxford-Man Institute.
The challenge
Man Group’s investment philosophy is highly technical, designed for an equally sophisticated audience. The challenge was to find a creative partner capable of translating quantitative research into accessible, visually engaging stories without losing accuracy.
Working with Man’s subject matter experts also required sensitivity to their time and expertise, ensuring they felt comfortable and confident on camera. Alongside this, the creative process had to meet strict compliance and regulatory standards while delivering measurable marketing impact across multiple regions.
The approach
Big Button drew on deep experience in financial video to design a structured, efficient process tailored to Man’s pace and precision.
We’ve built strong relationships throughout the firm and developed an intimate knowledge of its people, investment philosophy and global communication goals.
Every project is planned for maximum reach, with content adapted into multiple formats, aspect ratios and languages for audiences worldwide. This ensures consistency, flexibility and longevity across channels.
The outcome
The partnership has delivered major campaigns filmed in New York, Boston and London, supported by a central library of reusable B-roll and interviews.
We developed The Exchange, an ongoing video series where fund managers share insights on macro trends and investment strategy. This is now a benchmark for future Man Group content.
Other successful projects include fund introductions, product explainers, strategy overviews and CEO announcements, all delivered under tight timelines and confidentiality requirements.
The relationship is built on mutual trust, precision and professionalism, mirroring the qualities that have made Man Group a global leader in investment management.
Why Big Button is the right partner for Man Group
Big Button turns complexity into clarity, producing global, compliant video content that reflects Man Group’s rigour, creativity and trust — a partnership now proven over five years of shared success.
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