Capital on Tap customer story

Objective

Tell the story of Capital on Tap’s success with Marqeta from multiple perspectives, to raise awareness and drive engagement across social channels.

Synopsis

A series of customer stories showcasing how Marqeta partners with global fintech brands such as Capital on Tap, using video to illustrate real-world impact from both executive and technical viewpoints.

Results

• Versatile suite of videos tailored to specific audiences
• Thousands of views across global channels
• Campaign success led to new EMEA advocacy and thought leadership series

“I was impressed by Big Button’s work and track record in our sector. They’ve provided great insight and support throughout the process. We’re focused on establishing a strong presence in Europe and moving forward; Big Button’s expertise with video marketing and communications will play a key role in achieving this.”

Mark Cousins

Head of Marketing EMEA, Marqeta

Background

Marqeta is a fintech pioneer in modern card issuance and payment processing. Trusted by leading brands including Square, Uber and Klarna, it operates in more than 40 countries and processed $290 billion in payments in 2024.

As Marqeta expanded rapidly across Europe, video became a key part of its marketing and customer advocacy strategy — helping to explain complex partnerships and highlight innovation through authentic customer voices.

The challenge

Amid rapid European expansion, Marqeta needed concise, engaging video content that could explain complex partnerships to audiences from the boardroom to the development team — highlighting how collaboration fuels success for its global fintech clients.

The approach

Big Button developed a two-tier video strategy to showcase the partnership between Marqeta and Capital on Tap:

• Spotlight film: a two-minute overview featuring senior stakeholders discussing the partnership and shared outcomes.
• Breakout films: targeted edits created for specific audiences, featuring:
   o Capital on Tap’s CEO, speaking to executives about how Marqeta supports its customers
   o The Head of Engineering, demonstrating Marqeta’s API sandbox for developers
   o The Project Manager, highlighting the shared culture and collaboration between the two teams

This format allowed Marqeta to present a complete picture of the partnership while tailoring content for different roles and platforms across EMEA.

The outcome

The films gave Marqeta a flexible suite of customer content for advocacy and marketing, helping audiences at every level understand the value of its technology and relationships.

The success of the Capital on Tap project led to a wider EMEA video series, including thought-leadership content on cryptocurrency and innovation — strengthening Marqeta’s presence across Europe and generating thousands of views globally.

Why Big Button is the right partner for Marqeta

We specialise in translating complex, multi-level partnerships into concise, engaging video content, delivering tailored storytelling that resonates with the intended audience — an ideal match for Marqeta’s objectives.