Callum’s story

Background

ClearScore is a UK-based fintech company serving customers around the world. It provides free credit scores and reports, generating revenue through personalised financial product recommendations.

Beyond customer advocacy, Big Button has also produced recruitment content, partner event videos and explainer animations on personal finance.

The challenge

After major success with TV advertising, ClearScore wanted to extend its brand story online. The goal was to show genuine customer experiences while maintaining high production values — all on a tight turnaround and across diverse real-life locations.

The approach

Big Button managed every stage of production, from contributor research and casting to developing interview frameworks that encouraged authentic, engaging stories.

Over the course of two weeks, crews filmed across the UK — in parks, pubs, fields, and beaches — to create a warm, relatable tone. Each film combined handheld footage for natural movement with cinematic-quality visuals to reflect ClearScore’s brand standards.

The outcome

The series played a key role in driving new app sign-ups and boosting online engagement following the TV campaign. The films were also showcased at ClearScore’s annual event, reinforcing the brand’s credibility and customer focus across marketing and internal channels.