Asset managers dedicate significant time and resource to LinkedIn. Content is planned, approved and published consistently. Feeds remain active and brands stay visible.
But does more activity actually lead to better results?
In this 30-minute briefing, Simon Crofts, Client Services Director at Big Button, shares findings from our analysis of LinkedIn activity across nine global asset managers over a 12-month period.
The research explores the relationship between posting behaviour, content formats and engagement, revealing patterns that challenge some common assumptions about what drives performance on LinkedIn.
What you’ll learn:
• What separates stronger-performing firms from the rest
• Why more content doesn’t always lead to more engagement
• How formats such as video are being used across the sector
• What these findings might mean for your own content strategy
Whether you’re responsible for content, communications, brand or marketing within asset management, this session will provide practical insights grounded in real-world sector analysis.
No time to watch? Read our blog post instead!