LinkedIn is bringing back its dedicated video tab. Video continues to play a bigger role in how brands are discovered and consumed online. But what does that mean for B2B technology companies?
Earlier this year, Big Button commissioned video marketing specialists Moving Image to analyse 12 months of video activity across eight leading technology brands, including Stripe, Postman, GoCardless, Kong and TrueLayer.
The aim was simple: to understand how these brands are using video on LinkedIn and Instagram, and whether any clear patterns emerge.
In this 30 minute webinar, Simon Crofts shares the findings from the research and explores what they might mean for B2B marketers.
The session covers:
• The relationship between content volume and engagement
• Why the strongest engagement often clusters around specific moments
• The role customer stories, launches and major announcements play in building momentum
• What the research reveals about video formats and platform behaviour
• How leading tech brands are using video as part of their wider marketing strategy
Whether you’re responsible for content, communications, demand generation or brand, this session will provide a useful perspective on how some of the sector’s best-known companies are using video today.
No time to watch? Read our blog post instead!