Asset management content on LinkedIn is increasingly similar. Performance isn’t.
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We analysed LinkedIn activity across nine global asset managers over a 12-month period to understand how posting behaviour, content patterns and format choices relate to engagement.
Our global asset management clients
What we found
- Across the category, LinkedIn output is high and consistent
- Similar formats, tone and topics appear repeatedly across many feeds
- Some of the most active firms are seeing relatively weak engagement
- Others post less frequently, but generate stronger responses around more deliberate moments
What’s in the report
The report explores findings from our analysis of nine global asset managers, including:
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- How posting frequency relates to engagement
- Why some content moments perform differently from others
- How formats such as video are being used across the sector
- The relationship between consistency, visibility and audience attention
Our work
