We’ve launched Video Unpacked, a new series of short videos answering some of the questions we’re asked most often about video.
We spend a lot of time talking to marketing and communications teams about video, and many of the same questions come up.
How much should we spend? How do we know whether our video is working? How can we maintain consistency across different teams and markets? What should video brand guidelines include? And how do we make content that stands out when everyone else is competing for the same attention?
Video Unpacked is our way of answering them.
It’s a growing collection of short videos sharing practical advice based on our experience working with organisations and internal teams around the world.
The first collection covers video strategy, planning and production, including how to set budgets, measure success, develop video brand guidelines and create a video strategy playbook.
We also look at some of the challenges that arise once production gets underway. That includes handling last-minute changes, combining footage from different sources and working effectively with internal creative teams.
Customer advocacy features too, including why consistency matters when you’re asking customers to put their name and reputation behind your brand.
There are no lengthy presentations. Each episode tackles one question and aims to give you a useful answer in just a few minutes. And if you’d rather read, every episode includes a full transcript.
We’ll continue adding new questions and answers to the collection.
