The Meaden Project
Vaillant’s ground source heat pump technology is market-leading, and they needed a video with which to promote it to prospective buyers. Our solution was to create a ‘grand designs’ style series of brand entertainment – content which provides a highly subtle sales message but wrapped in an entertaining format to engage the audience. The result was several visits to the ‘Meaden Project’ where we catalogued progress on the build; this pilot film was so successful that we made a further three case studies at other sites.
Client : Vaillant