Having enjoyed great success with TV advertising, emerging Fintech brand ClearScore also wished to promote their app online using customer stories. With a tight turnaround time for the project, Big Button researched potential contributors, created interview questions and shot around the country in the space of two weeks – with locations as diverse as parks, pubs, fields and beaches.
In line with ClearScore’s brand aspirations, the series of films were shot in 4K with Cinema Prime lenses for a cinematic feel, with handheld camera adding an intimacy to the contributor cutaways shots. The films have been successful in acquiring new subscribers online, and also featured at the company’s prestigious annual event.
Client : ClearScore
Date : 2017