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- motion graphics
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Tags:
Get Online in 2009
Flash Banner
Client: Severn Trent Water PLC
| Agency: Whitehouse Mainwaring
Contributing to a great creative campaign by Whitehouse Mainwaring, Big Button’s team of developers created a flash banner featuring washing on a line, showing the benefits and convenience of using Severn Trent's new website.
Getting around the file size restrictions imposed by most advertising networks required a bit of ingenuity, so rather than animating the rippling t-shirts frame by frame on a timeline, we chose to build an algorithm based on Perlin Noise Mathematics - automatically deforming the shirts in real-time whilst keeping the file size incredibly low.
The banners successfully featured on Windows Live Hotmail, MSN and Uswitch.
