Jetstream “Smudge”

Integrated digital campaign
Client: Mitsubishi Uniball | Agency: Wyatt International

This digital campaign required the creative integration of a number of our in-house disciplines. From illustration and green-screen filming, right through to a fun Facebook application and online game, the entire multi-platform campaign was built by Big Button’s creative team.

A motion-graphics led film features a composited hand representing the cheeky character ‘Smudge’. The film was streamed from a microsite, which sat at the heart of a coherent social media campaign. A Facebook application allowed users to draw on a hand and send it to their friends, while the online game engaged users in an attempt to beat their friends’ high scores.