RDI
30 second TV ad
Client: RDI Ltd
| Agency: McCann Erickson
Working from a creative treatment supplied by global agency McCann Erickson, Big Button created this 30 second TV spot for distance learning organisation RDI. Featuring a voice over from actor Jack Davenport, the advert represents RDI’s appeal to a wide cross-section of students, and was aired in early 2010 on Sky One, Sky News and many others. It is also streamed on the RDI website.
