Ash: Binary

Music video
Client: Ash

Big Button continues its run of work for millions-selling rockers Ash, directing this sci-fi inspired music video for their synth-pop single Binary.

The production was a transatlantic collaboration, with the footage being shot on greenscreen in New York before being shipped to us for editing and post-production in Birmingham.
 
Fan reaction to the video has been extremely positive, and it's received airplay on both NME TV and the Q channel.