Touchwood Models

Marketing film
Client: Touchwood | Agency: McCann Erickson

Globally-acclaimed agency McCann Erickson recently tasked us with the job of capturing a 'flash mob' in the Touchwood Centre, Solihull.
 
At noon, 40 models appeared from all corners of the mall, and proceeded to strut their stuff through the busy shopping centre.

This was the centrepiece of an amateur modelling competition that was drawing to a close with one winner being chosen from a handful of finalists.