Nailgun Liberation

Promotional film
Client: Stanley Bostich | Agency: McCann Erickson

The Nailgun Liberation campaign launches a revolutionary range of nailguns by Stanley Bostich, and Big Button produced a series of launch films for their agency McCann Erickson.

The products are unique in allowing owners to use any compatible nails - freeing them from the "lock in" of other brands for the first time.

We produced this short drama sequence in which a building site is infiltrated at night: all in the name of Nailgun Liberation.