Smilescool

Promotional film
Client: Reece Associates | Agency: Hoffman Marketing

If you were ever gripped with fear of the dentist as a child, you probably needed Smilescool, a new dental franchise created by Reece Associates to educate children about good dental habits. We produced two films for the launch, one describing the franchise opportunity to dentists, and the other to encourage parents to sign their children up for this innovative new scheme. The films make great use of Smilescool’s fun branding, and demonstrate its benefits through interview and actuality footage in the ‘scool’.