Rackspace Rebrand

Rebrand Film
Client: Rackspace

Key account Rackspace gave us a creative blank canvas in putting together a launch film for their new brand identity. The Big Button team conceived the idea, and articulated it with a thoughtful mix of filmed elements and motion graphics. The final shot shows the new logo in place – cleverly composited and motion tracked by our graphics team as the wall had not yet been ‘made over’.

The film was extremely well received when first shown at the company’s brand launch event; it is also streamed on their website.