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Plan for the Weekend

There’s nothing that gets our team more excited than working on a film that might save lives – and that’s exactly what Audience Communications (part of M&C Saatchi Group) asked us to do for Network Rail.

We needed an approach that the young target audience could identify with – something a bit different that was more likely to encourage a change in their behaviour. We then used focus groups to test the concept, fine tuning the script to make sure it had maximum impact.

The result… an engaging journey through the social world of a group of teenagers, with a tragic and powerful outcome.

IVCA WINNER EVCOM WITHOUT YEAR

Project Details

Client : Network Rail
Genre : Social/Viral
Date : 2013
Awards : IVCA; EVCOM Clarion
Tags : B2C, Viral

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