In B2B tech, trust is currency. Generic case studies rarely move the needle, but well-chosen customer story videos can build credibility quickly and bring your value proposition to life in a way slide decks never can.
In this practical webinar, we share what we’ve learned from helping global tech brands turn their happiest customers into credible, on-camera advocates.
You’ll see how Big Button helps technology clients turn real customer relationships into video content that sales teams actually use – and that, for one client alone, has already influenced more than £3 million in revenue while cutting cost per engagement by half.
What you will learn
- The advocacy multiplier: How to strategically identify and nurture clients ready to become your most valuable sales assets.
- Storytelling that sells: The formula for structuring a customer story video that focuses on the prospect’s problem, not just your product.
- Influencing the revenue: Concrete methods for using video assets across the sales funnel, and how to track the impact on pipeline and closed revenue.
- Global to local: Techniques for developing localised advocacy programmes that resonate with different markets and stakeholders without reinventing the wheel each time.
- Running the programme: How to design a simple, repeatable process for briefs, approvals, scheduling and reuse, so customer story production fits around busy teams and doesn’t stall after the first few films.
If you want your customer stories to work harder for sales and business development, this session will give you a clear, practical roadmap.
About this webinar
Title: Driving B2B revenue with customer story videos
Date: Thursday, December 18, 2025
Time: 4pm GMT / 11am EST
Register: Click here
Who it’s for
This session is aimed at people responsible for turning happy customers into usable stories, including:
- Customer advocacy teams
- Marketing teams
- Content and communications leads
- Sales enablement and revenue teams
- Anyone else planning their customer stories programme for 2026
You’ll leave with a clear, realistic view of what it takes to move from a handful of case study videos to a steady flow of customer stories that sales teams actually use and prospects take seriously.
How to join
Simply register here – and if you can’t attend live, register anyway and we’ll share the recording afterwards.
