In its simplest form Word of Mouth Marketing is tapping into the conversations that occur between people to sell your product.
Decades ago this was fuelled by conversations along the lines of “Did you see that on telly last night?”. The web now provides huge new opportunities for consumers to talk about products online - and to influence each other.
There’s a really great, comprehensive guide to word of mouth marketing here.
Big Button’s digital content like online games, viral video and custom web applications can all act as powerful stimuli for consumer conversations.
If you’d like any help or advice, please give us a call on 0121 224 8265.
