Tags:
- video,
- marketing,
- web and interactive,
- trends,
- web video,
- online,
- facebook,
- google,
- youtube,
- web,
- viral,
- web2,
- digital,
- online video,
- streaming,
- promo,
- cms,
- motion graphics,
- ash,
- music,
- flash,
- interactive,
- animation,
- launch,
- illustration
Web advertising overtakes television
September 30, 2009 - 3:02:41For the first time, online advertising expenditure has overtaken that of TV.
Figures from the Internet Advertising Bureau and PricewaterhouseCoopers show a rise of 4.6% to £82m from mid-2008 to mid-2009 - recession-defying growth when the sector itself contracted by 16% during the same period.
Some key drivers for this growth are thought to be the unique level of measurability that web advertising affords a business. It's possible to gauge the effectiveness of a campaign, adjust it for maximum impact, and then pay-on-results - unlike off-line media.
The increase in broadband internet speeds, not only in homes but in offices too, has resulted in a widespread increase in the consumption of online video and has seen advertisers keen to try out these kind of approaches.
As a digital production company, Big Button produce the content that makes this revolution possible. Award-winning film & visual effects, web-based campaigns and cutting-edge online video delivery.
