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Twelve months of video data
March 23, 2010 - 5:23:50Cross-posted from the Buto blog: http://blog.buto.tv
We've pooled together all the data from the last 12 months of video streaming to give an insight into how your audience view video on the web.
- The average duration of video watched over the last year was 1 minute and 31 seconds.
- 49% of viewers who start watching will watch to the end.
- The most popular social network to share video to was Facebook, followed by Twitter.
Every Buto account features great video statistics that let you see how well your video is performing, and even gauge the "interestingness" of your video. When you know how well your content is working, you can fine-tune it to maximum effect.
