Consumers are flocking to blogs, social-networking sites and virtual worlds. And they are leaving a lot of marketers behind. For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers.
Wall Street Journal interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools.
The article has some great advice:
- Don’t just talk at consumers - work with them throughout the marketing process.
- Give consumers a reason to participate.
- Listen to - and join - the conversation outside your site.
- Resist the temptation to sell, sell, sell.
- Don’t control, let it go.
- Embrace experimentation.
Read the full story on the Wall Street Journal website.
