Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” or “organic” search results. The higher a site ranks, the more visits it will get.
For years, the coveted “first page of Google” has been a goal for many companies. The truth is, Google’s entire business is based on delivering the best search results, and not allowing them to be manipulated by anyone.
In an effort to dispel the myths, Google have put together a guide to SEO - simple steps you can take to ensure your site is indexed properly on Google, and all major search engines.
The guide is available as a free PDF, available on Google’s Webmaster Central blog.
You’ll be reassured to hear that this is all fundamental stuff here at Big Button, we build these steps into all the sites we produce.
