Blogging wasn’t much more than an underground activity in 1999 thanks to sites like LiveJournal, but by 2005 it was truly mainstream and a hugely important step in the development of the web - and web marketing.
By making web publishing simple, and taking the technical hassle away, blogging made it possible for any enthusiast to write on a topic and potentially reach a global audience. What’s more, the dense network of links between blogs inflated the Google page rank of posts to a point where blogs were regularly appearing on the first page of Google.
Since those days a lot’s changed in the world of blogs. In 2008, the top blogs in the world are more like mini magazines and news channels than pages of opinion and inventive writing. Independent commentators are finding their posts being dwarfed by professional teams working on many articles a day.
If blogging is already in decline - what’s next?
Introducing: Twitter. Twitter is the leading player in the new field of “microblogging” - tiny bite-sized updates, a lot like the “what you’re doing right now” status on Facebook.
Twitter limits posts to just 140 characters, which puts everyone back on a level playing field once again. Multinational media companies and one-man commentators can post 140 characters alike and reach a global audience all over again.
If you’d like more information about working with microblogging, or any emerging technology - get in touch with Big Button.
Have a look at the Twitter site: www.twitter.com
And for an example of the clever things that can be done with Twitter posts, try Twistori.
