The International Visual Communications Association (IVCA) are the body who promote excellence in non-broadcast film and television. Their Chief Executive, Marco Forgione has put together a compelling argument for why business should continue to invest in visual communication during a recession - including some nice quotes:
“It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.”
Professor John Quelch, Harvard Business School“We have a philosophy and a strategy. When times are tough, you build share.”
AG Lafley, CEO, Procter & Gamble
For help and advice on using screen media to promote your brand and business - get in touch.
