If you’ve not considered mobile advertising before, now could be a great time to start. AOL, Microsoft and Yahoo each run online ad networks with some serious sway in the mobile world.
Between them, campaigns placed on their networks would reach Hotmail, Planet 3, Vodafone Live!, Facebook and Flickr - some of the most popular mobile sites in the UK. More advanced handsets and cheaper internet use means that millions of UK mobile users are consuming online content on a daily basis.
Highly visible graphic ads can be targeted using the same wide variety of options as web banners with the benefit of features specific to mobile; like location-based services.
Calls-to-action can be more advanced too - for example letting a user call a store directly, send a text message, or offer a coupon on the phone’s display.
If you’re planning a campaign, the mobile channel is definitely worth consideration - and as an emerging ad market, it’s a chance to be one step ahead of your clients’ competitors.
Contact Big Button if you’d like more information on producing mobile creative work.
