Magners Irish Cider has begun promoting a series of live gigs via social network sites including MySpace.
The brewer has created a page on MySpace, which includes blog entries, images and video about the Magners Irish Sessions music tour.
The content is to be distributed across similar pages on networks including Last FM, Facebook, Flickr and YouTube.
The online campaign is being managed by ad agency Story Worldwide, which has appointed a dedicated community manager for each social network. It aims to boost Magners’ relationship with consumers by communicating with music fans in a familiar environment.
The myspace is here: http://www.myspace.com/magnersirishsessions
